Gabrielle’s Speech

Hello, how many of you have heard of coca cola before? I know most of us have, and most people have tasted it at some stage. Well my speech is about Coca cola. I am going to tell you a little bit about Coca cola's past and present and its future.

Coca cola today is one of the most popular drinks in the world. The Drink came about in 1886. Dr John Pemberton, a pharmasist from Atlanta, Georgia in America invented Coca Cola. Dr Pemberton came up with the famous trademark name of Coca Cola. In 1888 Dr Pemberton died and the company was sold to Mr Cander from America. Mr Cander recognised the importance of advertising and distributed coupons throughout America offering 1000's of complimentary drinks. Over the next 30 years the number of manufacturing plants grew from 2 to 1000 due to Mr Cander's excellent promotion.

The bottle is very recognisable because of its unique shape and even without its logo most people know it is a coca cola bottle. The bottle was also trademarked so no other companies can use this unique shape. The unique shape was made to stop imitations coming on the market.

From the 1940's until the 1970's many changes took place with Coca-Cola. World War II happened and Coca-Cola were very quick to offer their drink for all service men. This made the drink global and was a very good advertising opportunity which increased Coca-Colas sale at a time when many other companies were struggling. Televison was invented in the 1950's and this opportunity was not missed and Coca-Cola soon became famous for many of its jingles and slogans. Coca-Cola's production continued to increase along with its popularity.

Today what surprises me is a lot of people believe that coca cola is one of the unhealthiest drinks, so why do so many people still drink it? I believe that so many people still drink Coca cola because of the history and what they believe coca cola stands for. Which is due to the great advertising of coca cola and making people want it because it is not only a drink but represents memories and people have formed an emotional attachment to it.

Today coca-cola is still one of the biggest companies in the world. In 1886, 9 glasses of Coca Cola per day were sold, today approximately over 6 trillion glasses of coca-cola are sold. The sales of Coca-cola includes advertisement, free give aways, catchy adds and so much more. Coca-cola along with McDonalds and KFC is one of the biggest, recognisable brands in the world. Do you know why that is? Because they spend so much money in advertising campaign and promoting their product to mainly young people and because their adds are so good people get up and go and buy heaps and heaps of that product.

The future of Coke as not been answered yet. So I’m going to give you some ideas on what could happen to Coca cola. Coke could just completely die out and a new better drink can come in. If people for some reason start to think more of their health the drink will become less popular. The drink will become less fashionable. If America becomes less popular some nations may boycott Coca-cola. So what do you think the future for Coke is?

As we know Coca cola is very popular and who knows what the future holds for Coca cola.

By Gabrielle Melia McFadden. CokeClassic.jpg